We apply expertise from decades of experience to solve your communications problems.

Creative and targeted programs that make an impact are the hallmark of experienced marketing professional Ruth Steele Walker. Focusing on results that improve the bottom line, she accelerates projects from conception to implementation with a mastery of writing, production, placement, budgeting and coordination.

During more than 25 years with Foremost Corporation of America, the nation's leading insurer of manufactured housing and recreational vehicles, Walker consistently produced effective communications programs that resulted in increased net written premium. Her expertise in crisis communications was a vital part of Foremost's exemplary customer service in the wake of hurricanes, floods and earthquakes. Walker specializes in communications targeting the 50+ demographic, with an emphasis in communications for the 65+ segment.

Among other achievements, Walker developed communications for the merger of Foremost and Farmers Insurance, addressing audiences including customers, employees, trade and consumer media. For Foremost's 50th anniversary, she created a celebration program of internal and external promotions, special events, recognition and a 162-page commemorative book.

Today she’s focused on small business clients who appreciate her expertise and creative suggestions. In her spare time she uses her writing skills to blog about gardening - a passion she’s focused on since 2007 when she became a Michigan Master Gardener. Check out her blog here at Gardening Life News. Because she loves to check out new products and reads tons of books on gardening she’s also got an Amazon Influencer page where you can find her best choices in gardening, their dog Brit’s preferences in treats and equipment and Ruth’s favorite household cleaning supplies that are designed to get her out of the house and into the garden more quickly.

Earlier in her career, Walker was a newspaper reporter, a TV and radio producer, and worked in national sales and traffic at network TV affiliates. Walker earned a BA in journalism from Michigan State University and an MS in communications from Grand Valley State University.

She and her husband Scott operate a small vineyard in Michigan's Leelanau Peninsula.

Focused on increasing client visibility both online and off Scott Walker is an accomplished marketing professional who has a proven ability in social and traditional media. Equally experienced with small budgets and large campaigns he works most in Facebook, online video production, web development and email newsletters.

Returning to the private sector after several years of public service, Walker incorporated Due North in 2004. From 1994 to 2003, he was one of five top administrators appointed to the Michigan Department of Community Health, the largest department of state government. There, he directed a $10 million annual health promotions program.

Among other achievements, he developed brand strategy for MIChild and Healthy Kids, generating applications for health care coverage for more than 350,000 low-income children. Walker also repackaged the department's smoking cessation product and executed new marketing strategies that increased engagement by more than 800 percent.

Earlier in his career, Walker was a TV and radio news director, anchor, reporter, editor and producer. He also instructed at the university level as an adjunct professor in broadcast news and marketing communications. Walker studied TV, radio and film at CMU and earned a BS in marketing and management from the social relations program at the William James College of Grand Valley State University.

He and his wife Ruth operate a small vineyard in Michigan's Leelanau Peninsula.

10 Questions with Scott Walker

CONTACT US:

Office:
231-386-9206

Ruth Steele Walker
C:  231-233-2113

Scott Walker
C: 231-631-0424